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Date: January 2024
Buyer: Authentic Brands Group
Target: Sperry
Business: Footwear
Value: £130 million
Details: Authentic Brands Group has acquired American footwear brand, Sperry, from Wolverine World Wide (WWW) for a rumoured $130million. Sperry, a heritage brand operating for 90 years, specialises in boat shoes and loafers, and was previously sold to WWW in 2012 as part of a package including Keds, Saucony and Stride Rite, for c.$1.23billion. As part of this acquisition, Aldo Group has entered into a licence with Authentic Brands Group to become Sperry’s North American partner for operations and global footwear design, production and distribution. The sale will allow WWW to focus on and invest more into its ‘core’ brands, which include Sweaty Betty and Keds.