We sometimes hear it said that it’s not possible to protect intellectual property in a fast- changing industry like fashion. To put the record straight: it is.

There are two issues that need to be considered – protection and exploitation. We advise on all forms of protecting trade marks, design rights, copyright, database rights, and know-how.

Our expertise

  • Brand Protection, Management and Enforcement
  • UK, European Union trade mark (CTM), and international trade mark filings
  • UK and EU registered design (RCD) filings
  • Brand clearance – from “identical-hit” screening searches to co-ordination of larger clearance projects
  • UK and EU trade mark office opposition, invalidity and revocation actions and assistance with the preparation of tailored, pertinent evidence
  • Trade mark, design, and copyright infringement matters
  • Intellectual property licensing, including complex co-partnering issues and franchising
  • Advertising, marketing/promotions and sponsorship (on and off-line)
  • Product endorsement and merchandising
  • Data protection and privacy issues
  • Brand co-existence, delimitation and brand-sharing agreements
  • Intellectual property assignment, audit and acquisition projects
  • General terms of trade, distribution and services agreement
  • Handling of large, complex and high profile intellectual property disputes that cross borders
  • Intellectual property infringement on the Internet including domain name arbitrations
  • Domain name policy and the protection of rights mechanisms on the Internet
  • Anti-counterfeiting activities, enforcement and the seizure of unauthorised goods, including liaising across the EU with customs and other relevant authorities in order to register clients’ intellectual property rights
  • Breach of confidence actions
  • Search and Seizure Orders

Our experience

When our clients’ intellectual property rights are breached, we act – and we get results. Here are a few of our recent successfully concluded cases.

  • Superdry – obtaining a Court Order against Voi Jeans requiring that Voi cease to sell a style of lumberjack hooded shirt and destroy all unsold stock, with potential criminal sanctions if Voi’s directors failed to comply
  • Action against Arcadia – reaching a settlement for Arcadia’s infringement of a fashion client’s designs resulting in a royalty being paid for each item sold
  • Action against Primark in relation to the sale of a jacket which reproduced a fashion client’s design. An out of Court settlement was achieved which included an ongoing agreement to cease production of the jacket and a payment of costs and damages
  • Obtaining withdrawal and damages against a leading supermarket retailer for infringement of a fashion client’s style of tshirts
  • Successfully defending a well known casual women’s wear retailer for alleged infringement of design rights. The litigation that had been threatened was abandoned
  • Protecting a renowned Italian fashion shoe brand from the placing of copycat products on the market. A full withdrawal across the UK has been achieved
  • Cross-border licence agreements for a Savile Row menswear label
  • Merchandising agreement for well-known menswear brand

“The ‘highly responsive and very dependable’ team at Fox Williams LLP, led by the ‘attentive and deeply knowledgeable’ Simon Bennett, successfully represented DKH Retail as a claimant in a design rights infringement case in the IPEC.” Legal 500

“IP mastermind.” Legal 500

Key Contact

If you require assistance or need advice, please don't hesitate to reach out to the following key contacts:

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