Latest fashion industry deals

Date: May 2024
Buyer: Nadja Swarovski
Target: Really Wild Clothing
Business: Womenswear brand
Value: Undisclosed
Details: Nadja Swarovski (whose family created the Swarovski jewellery brand) has acquired a majority shareholding in British womenswear brand, Really Wild Clothing, along with her husband, Rupert Adams. Nadja Swarovski spent 26 years working for the Swarovski jewellery business, becoming CEO and Creative Director of the brand, as well as being the first female member on the company’s executive board. As part of the acquisition, Nadja Swarovski will become Chief Creative Officer, Chief Marketing Officer and Chairwoman of Really Wild Clothing’s board; Rupert Adams will become Managing Director; and existing shareholders Gabriela Luksic and Florence Newman will continue working for the business, along with the brand’s founder, Natalie Lake. Founded in 2002, Really Wild Clothing is a women’s fashion and lifestyle brand that focusses on tailored garments inspired by countryside pursuits, and is known for its tweed pieces.




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