Fashion Investments and M&A

Date: October 2023
Buyer: Shein
Target: Missguided
Business: Women's Fashion
Value: Undisclosed
Details: Shein has acquired the IP and brand of Missguided from Frasers Group for an undisclosed sum. Frasers Group, having only acquired Missguided itself just over a year ago as part of a £20m administration sale, is set to retain Missguided’s staff and its real estate. Going forward, Shein will sell Misguided products through both the Missguided website and the Shein website. The deal marks Shein’s first British brand acquisition, but perhaps not its last, with the Frasers team saying that they “are excited about the ongoing discussion around further collaboration between Frasers Group and Shein.