Date: February 2022
Buyer: Authentic Brands Group
Target: David Beckham’s brand, DRJB Holdings Limited
Business: Fragrance, eyewear, luxury brands
Details: Authentic Brands Group has acquired a majority stake (55%) in DB Ventures Limited, which holds the core activities of the David Beckham brand, including product endorsement deals with the likes of Tudor watches. Authentic Brands reportedly paid $269m for the DB Ventures shares, along with granting Mr Beckham an undisclosed number of consideration shares in Authentic Brands Group. The partnership was initially between Authentic Brands and DB Ventures Limited, a company in the wider corporate group owned by Mr Beckham, but following an internal reorganisation DB Ventures Limited is now a wholly-owned subsidiary of DRJB Holdings Limited. As such, Authentic Brands is now the majority shareholder of DRJB Holdings Limited (which contains the David Beckham brand), with the remaining shares held by Footwork Productions Limited (a Beckham group company) and Mr Beckham personally.