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Date: June 2024
Buyer: Haatch
Target: Social Tip
Business: Social media engagement app
Value: £600k
Details: Social Tip, a new venture from BrewDog founder James Watt, has received a £600k investment from Haatch as part of a seed funding round. Social Tip is an app which allows its users to become “influencers” and monetise their posts recommending brands, with the profit per post being determined by likes, comments and other engagement, and aims to use word-of-mouth recommendation posts as an alternative to traditional paid advertising. PureGym, Huel and Dash Water have all signed up to the platform, ahead of its imminent launch.