Fashion Investments and M&A

Date: December 2023
Buyer: Praetura Ventures
Target: HURR
Business: Fashion Rental
Value: £8m funding round
Details: Praetura Ventures has invested in HURR, a female-founded British luxury fashion rental platform, as part of a seed funding round. The investment now brings HURR’s fundraising total in this round to just under £8m, with funds Octopus Ventures (an investor in Depop) and Ascension also investing. Previously, HURR’s 2021 funding round closed at £5.4m. HURR’s platform includes over 130 brands and is not only a peer-to-peer rental platform, but also counts John Lewis, Mulberry and Net-a-Porter among its partners, providing them with their own fashion rental service platforms. HURR’s strategy is to “make the shift in fashion from ownership to access happen ASAP”.