Fashion Investments and M&A

Date: March 2024
Buyer: Frasers Group
Target: Aphrodite
Business: Menswear retailer
Value: Undisclosed
Details: Frasers Group has acquired Sunderland-based independent menswear retailer, Aphrodite, for an undisclosed amount. Aphrodite was founded in 1994, and counts Paul Smith, Barbour and Patagonia among the brands it stocks. This is the latest in a series of acquisitions of independent retailers by Fraser, who also acquired Zee & Co. (based in London and Essex) and John Anthony (based in Bournemouth) in December 2023, both of which stock multiple brads, like Aphrodite, and Flannels, purchased by Frasers in 2017.