Fashion Investments and M&A

Date: June 2021
Buyer: Sephora
Target: Feelunique
Business: Online beauty products retailer
Value: £132m
Details: Sephora has agreed to purchase e-commerce beauty retailer Feelunique from private equity house, Palamon Capital Partners. The acquisition will see Sephora acquire Feelunique’s 35,000 product range from over 800 brands and grant it access to Feelunique’s 1.3 million active customer base. The transaction marks an entrance for Sephora in the UK and a continuation of its expansion across the European market. Following the acquisition, which is subject to customary regulatory clearance, Feelunique will continue to be led by its current management team.