Fashion Investments and M&A

Date: May 2022
Buyer: GoDigital Media Group
Target: Bob’s Stores and Eastern Mountain Sports
Business: Sports retail
Value: £55.6 million
Details: Frasers Group has offloaded leading outdoor apparel brand and retailers, Bob’s Stores and Eastern Mountain Sports for £55.6 million to Los Angeles headquartered, GoDigital Media Group after declaring the businesses no longer aligned with the group’s wider “elevation strategy”. The acquisition is seen by GoDigital Media Group as “a major step in our strategy to generate synergy between content, community, and commerce”.