Latest fashion industry deals

Date: June 2024
Buyer: Armilar Venture Partners, Founders Future
Target: Veeton
Business: GenAI fashion photoshoots
Value: $2million
Details: Veeton, a French startup business which uses generative AI to produce photoshoots and backdrops for fashion brand campaigns, has received a $2million investment from Armilar Venture Partners and Founders Future, as part of a pre-seed funding round. The platform allows fashion brands to create a multitude of different backdrops and visuals to use in photoshoots for products, which are ready to publish immediately, and which often cost 10 times less to produce than traditional photoshoots. Veeton’s existing partners include Microsoft, bpiFrance and Carrefour.

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