Fashion Investments and M&A

Date: February 2021
Buyer: Fred Perry Holdings
Target: Geo J Cox Ltd (trading as George Cox Footwear)
Business: Footwear retailers
Value: Undisclosed
Details: British heritage brand, Fred Perry has acquired the trading business of George Cox Footwear for an undisclosed sum. The Japanese parent company of Fred Perry, Hit Union, will integrate George Cox Footwear into its strategy of growing and developing their brands and will help raise George Cox’s international profile with its digital expertise and niche global distribution network.