Latest fashion industry deals

Date: January 2024
Buyer: Harry Styles
Target: S.S Daley
Business: Luxury Menswear
Value: Undisclosed
Details: Pop superstar Harry Styles has become a minority shareholder in the label S.S. Daley, following an investment of an undisclosed amount in January 2024. London-based Steven Stokey-Daley (the designer behind the label) won both the British Fashion Council Foundation Award for Best Emerging Designer, and the LVMH Prize for Young Designers, at the 2022 Fashion Awards, scooping a cool £400,000 prize money cash injection in the process, which he used to scale the business and move to a new design studio. Steven Stokey-Daley is known to be Harry’s go-to designer for music videos and photoshoots, after being introduced to the star by Harry’s stylist in 2020 and providing the ‘Floral Sebastian Trouser’ worn by Harry in his ‘Golden’ music video. The investment will help S.S. Daley to “grow its direct-to-consumer business” while it focuses on “brand longevity and scaling the business into a modern, British heritage house”.




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