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Date: August 2022
Buyer: Aurelius Group
Target: Footasylum
Business: Luxury clothing
Value: £47.5 million
Details: Following a ruling by the Competitions & Markets Authority back in November 2021, instructing JD Sports to sell Footaslym citing concerns over lack of competition in the market, the contested sale has now been agreed with the business being acquired by investor Aurelius Group for £37.5 million. The divestment marks a reversal of JD’s strategy of building a portfolio of fashion brands.
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