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Date: February 2023
Buyer: Brand Machine Group
Target: Peckham Rye
Business: Menswear/ Tailoring
Value: Undisclosed
Details: International fashion brand owner and licensing house, Brand Machine Group (BMG) has acquired two centuries old, London tailor, Peckham Rye. The acquisition marks a further reach by BMG into the menswear market which BMG has views as “buoyant” post-Covid. BMG plans to maintain the fine heritage behind Peckham Rye but also plans to “create a brand that is relevant to today’s young, confident guy-about-town”.
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