Fashion Investments and M&A

Date: July 2024
Buyer: Frasers Group
Target: Hugo Boss
Business: Luxury fashion
Value: Undisclosed
Details: Frasers Group has again increased its shareholding in luxury brand Hugo Boss, now holding just under 8% of Hugo Boss’ total issued share capital (with a further 13.8% held via put options over shares). The shareholding is said to be worth £415million. Prior to this most recent investment, Frasers’ stake in Hugo Boss was worth £305million. After first investing in Hugo Boss in 2020, Frasers has both increased and decreased its shareholding in the brand, notably selling several of its shares at the beginning of 2023 in response to weak luxury market conditions, though with 2 further investments this year, Frasers seems keen to retain a chunky minority stake in the brand.