Fashion Investments and M&A

Date: August 2021
Buyer: Levi Strauss & Co
Target: Beyond Yoga
Business: Premium athletic and lifestyle apparel
Value: Undisclosed sum
Details: Levi Strauss & Co., a company listed on the NYSE and Beyond Yoga, a premium athletic and lifestyle apparel brand based on the U.S. have entered into a sale and purchase agreement for the sale of Beyond Yoga to Levi Strauss and the transaction is expected to close in the fourth quarter of 2021. With this acquisition, Levi Strauss enters the activewear market and it is reported that it will seek to allocate global resources and infrastructure to expand Beyond Yoga globally. Beyond Yoga is headquartered is LA, California and was founded in 2005 with an aim to promote body positivity.