Emma Roake

Legal Director

I am a legal director in Fox Williams' technology team, advising clients on their agency, distribution, concession, franchising, licensing and supply chain agreements.

Emma is a commercial lawyer with a particular focus on agency and distribution matters (both contentious and non-contentious). Emma specialises in:

  • assisting businesses to put in place agency and distributorship agreements which protect their rights in respect of their UK and overseas agents and distributors;
  • advising principals on how best to manage the termination of their agreements with agents in order to minimise their exposure to claims;
  • advising principals on claims made against them by former agents under the Commercial Agents (Council Directive) Regulations 1993; and
  • advising agents on claims against their former principals under the Commercial Agents (Council Directive) Regulations 1993.

Emma has a particular focus on the fashion sector and has advised fashion clients for many years on their commercial agreements and disputes. Emma is a member of Fox Williams’ agentlaw team and Fashion Law Group and speaks regularly at events on agency and distribution issues.

Emma also advises on a wide-range of other cross-border and domestic commercial agreements, including franchise agreements and hotel management agreements.

To contact Emma or for more information…

Call: +44 (0)20 7614 2663
Email: eroake@foxwilliams.com
Mobile: +44 (0)7734 857 709

My legal expertise

  • Agency law
  • Commercial
  • Distribution law
  • Fashion
  • International trade
  • Technology and online


  • Advising a large trade association on an ongoing basis in respect of its compliance with competition law.

  • Advised the UK agent for an overseas sportswear brand on securing an indemnity payment following the termination by the sportswear brand of the agency.

  • Advised a fashion agency in respect of its claims against a US swimwear brand for unpaid commission and compensation under the Commercial Agents (Council Directive) Regulations 1993.

  • Advised a hotel owner in relation to a suite of hotel management agreements with a large international hotel chain.

  • Advised a global eyewear client on the reorganisation of certain channels to market and the putting in place of revised agreements with licensing partners, agents and distributors.

  • Advised a sales agency in the consumer electronics industry in relation to its claims against its former principal for unpaid commission and compensation under the Commercial Agents (Council Directive) Regulations 1993.




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