There has been yet another reminder from the ASA that any paid for marketing content posted to social media must be identified as such by the creator of the post(s) in question to avoid breaching the CAP code. The latest celebrity to fall foul of the rule is Myleene Klass, who uploaded a post and story to Instagram earlier this year featuring products by popular footwear brand Sketchers.

The ASA found that the posts were not clearly identifiable as advertising content and reminded Sketchers and Myleene Klass of their joint responsibilities in this regard. Both Sketchers and Myleene Klass have assured the ASA that any future posts will be clearly labelled.

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