Two complaints were raised in response to an advertisement for Young&Healthy which were published on the websites of MailOnline and NewsNow earlier this year. Young&Healthy did not respond to the ASA’s enquiries. The advertisement in question featured a young girl, estimated to be aged 7-11, in a revealing outfit and posing suggestively.
The ASA found the advertisement to be irresponsible and likely to cause harm and offence. Given the lack of engagement from Young&Healthy, the ASA referred the issue to CAP’s compliance team.