Instagram post by Chloe Ferry and Missy Empire was not obviously identifiable as an advertisement - 21 September 2022 - Fashion Law

21 Sep 2022

TV personality Chloe Ferry posted a story on her Instagram account which advertised a bikini from Missy Empire. After investigating a complaint, the ASA found the Instagram post to be in breach of the CAP code as it was not clearly identifiable as a paid post for example because it did not include an identifier such as “#ad” or similar.

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Instagram post by Chloe Ferry and Missy Empire was not obviously identifiable as an advertisement – 21 September 2022

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