11 May 2022

The ASA recently published a revised version of a ruling regarding Very which it had originally made in November 2021, in order to correct various factual inaccuracies set out under the “response” and “assessment” sections of the report previously published on the ASA’s website. However, the decision to uphold the complaint (on the basis that the Very advertisement irresponsibly promoted the use of credit to facilitate excessive spending), remained unchanged. This decision was made because the ASA considered that the scene depicted in the advertisement risked placing undue pressure on parents to buy non-essential expensive or branded items of clothing for their children using credit, when they may not be able to afford to do so.

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