21 Jan 2022

A complainant believed that Facebook advertisements for online clothing brand Popsoda Ltd t/a Hell Bunny, were irresponsible because they featured a model who appeared to be underweight. Hell Bunny responded to confirm that the photos of the model were not edited and its marketing campaigns were inclusive of women of all sizes. The ASA did not find that the model was unhealthily thin so the complaint was not upheld. 

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