2 Nov 2021

An advertisement by Copper Clothing made broad claims in respect of the medical benefits of a face mask containing copper and its ability to protect wearers against coronavirus. In particular, the advertisement, which appeared on the radio, stated that: “Copper Clothing’s copper-infused face mask destroys 99.99% of COVID-19 in a matter of minutes.” A complaint was raised on the basis that the claim made was misleading and could not be substantiated. After seeking guidance from the Health & Safety Executive and ascertaining that the face mask was not authorised or certified PPE, the ASA concluded that the advertisement was in breach of the CAP Code and upheld the complaint.

Follow us online

Register for updates

You can register online or follow us on Twitter or LinkedIn to receive our latest news, events and publications.

Register

Search

Portfolio
Title CV Email

Remove All

Download