13 Aug 2021

A complaint was raised in respect of a Facebook advertisement for Boux Avenue. The advertisement featured a slender woman dressed in underwear. The complainant believed that the advertisement was irresponsible because the model appeared to be underweight. The ASA ruled that, while the model portrayed was very slight in frame, she did not appear to be unhealthily underweight. For this reason, it did not consider that Boux Avenue had breached the CAP Code or that the advertisement was irresponsible.

Follow us online

Register for updates

You can register online or follow us on Twitter or LinkedIn to receive our latest news, events and publications.



Title CV Email

Remove All