7 Apr 2021

A complaint was raised in relation to an advertisement for distressed jeans offered for sale on e-commerce fashion website, I Saw It First. Underneath a picture of the jeans appeared the price tag “£6.25” along with a discount code for 75% off the product. However, the price was listed at £25.00 within the product description. In response to the complaint, I Saw It First explained that the price reduction had been incorrectly shown in respect of various products across its site for a limited period of time due to a technical error. The ASA ruled that the product listing was misleading because it showed the wrong price and the promotional code was not valid for the item.

Follow us online

Register for updates

You can register online or follow us on Twitter or LinkedIn to receive our latest news, events and publications.



Title CV Email

Remove All