A video was used in a paid-for Facebook advertisement for thermal gloves which featured the gloves as worn on individuals riding bicycles outside and skiing, with images of the gloves flashing red and text reading “I’ve been waiting for these Heated Gloves!… Used by professional cyclists… WATERPROOF never worry about rain & snow”. The video was captioned: “Warm Thermal Glove, Waterproof, Phone touchable, Protect skin from the wind, Adjust for perfect fit, Enjoy This Winter!”.
Three complaints were raised on the basis that the gloves were not heated and the claims made were therefore misleading. The ASA agreed and upheld the complaints. Thamesowl was told not to use the claim “heated gloves” or scenes which implied that this was the case unless it could provide evidence to substantiate such claim.