A complaint was made by Humane Society International in respect of a misleading faux fur claim in relation to product listing for a headband from Zacharia Jewellers on Amazon, which featured the wording: “Zac’s Alter Ego Faux Fur Pom Pom Headband”, alongside an image of the product.

After purchasing a sample of the product, Humane Society International commissioned a report from a textiles analyst, as a result of which they concluded that the pom poms were made of real fur.

Zacharia Jewellers responded that they had been informed by their Chinese supplier that the pom poms were faux fur. They removed the product from their website (and from Amazon) pending the outcome of the investigation.

The ASA upheld the complaint and considered that the product listing breached the CAP code, on the basis that it was misleading and the retailer did not hold documentary evidence to prove that the claim which had been made could be substantiated.

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