Animal welfare charity “Humane Society International” complained to the ASA in respect of a product listing on Boohoo UK Ltd’s website featuring a “Faux Fur Pom Pom Jumper”, on the basis that the product contained real fur and the listing was therefore misleading.

Humane Society International had purchased a sample of the product and commissioned a test report from an expert, who concluded that the pom poms on the garment had been made with real fur.

Boohoo responded by removing the product from sale until the matter was investigated. They stated that they were committed against the use of real fur in their products and had procedures in place to ensure compliance with this commitment. According to Boohoo, the garment had passed internal quality control tests and had been supplied by a UK supplier which had signed an acknowledgement not to supply products to Boohoo which contained real fur.

The ASA, whilst noting Boohoo’s response, upheld the complaint and concluded that the product listing breached the CAP code on the basis that it was misleading and Boohoo failed to demonstrate that they held evidence to prove that the claims in the listing could be substantiated.

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