28 Nov 2018

Three complaints were made in respect of a TV and VOD advertisement on the basis that it objectified women.

The celebrity Kelly Brook was featured in the advertisements. She was shown dressed in jeans and a jumper and stating: “I like my clothes form fitting, but not my shoes. That is why I wear Skechers knitted footwear. So I look and feel my best. People tend to notice things like that.” In the advertisement, two men are distracted by Kelly. One crashes into his colleague and drops what he is carrying; the other cycles past and looks back at her.

The ASA investigated the advertisements but did not uphold the complaints. The clothes which Kelly was wearing were not revealing and her behaviour was not sexualised, exploitative or objectifying. The advertisements did not objectify or degrade women and were not socially irresponsible or likely to cause offence.

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