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Recent press reports have highlighted the Satchels v Zatchels spat.
Cambridge Satchel Company is suing its former manufacturer. It’s not the first brandowner to find itself in this situation.
The Cambridge Satchel Company is claiming breach of contract, infringement of designs, and unfair trading off its reputation against Zatchels, which is a subsidiary of Leicester Remedials & Sewing. Zatchels in response has denied the claims and stated that it is owed money by the Cambridge Satchel Company.
This dispute is a textbook example of why the relationship between brandowner and manufacturer is of utmost importance. Brandowners place extensive trust in manufacturers. However, it is not usual to discover that below quality products that have reached the market are cast offs which came out of the back door of the manufacturer’s factory. Equally, manufacturers have been known to take the brandowner’s design, tweak it, and then offer it to a competitor.
Moving manufacturers is an expensive process both in terms of potential delays to the supply of products, management time in building a relationship, and ensuring that the new manufacturer ”gets” the brand.
There is no cure all! But given that prevention is better than cure: