Several complaints raised in response to “irresponsible” advertisement by cycling wear company Fat Lad At The Back – 21 September 2022

Text that intimated profanity was used on a digital billboard to promote cycling wear by Fat Lad At The Back and attracted 11 complaints from members of the public. The ASA agreed that the advertisement was likely to cause offence and was inappropriate to be displayed for example in locations where it could easily be seen by children.