Ad breached code and was socially irresponsible

23 Jun 2025

Koi Footwear Ltd – the relevant ad features imagery of pills and syringes with text stating “Take two and call us in the morning” and “// SIDE EFFECTS: MAY INCLUDE OBSESSION”. The ASA found that the ad breached the code and was socially irresponsible for promoting drug use.

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Ad breached code and was socially irresponsible

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