Instagram posts advertising Jimmy Choo products not obviously identifiable as paid for ads - 30 November 2022 - Fashion Law

30 Nov 2022

Social media influencer, Victoria Magrath, and luxury footwear brand, Jimmy Choo, found themselves in breach of the CAP code due to several Instagram posts and a story uploaded to social media by Victoria Magrath. In the posts, Victoria Magrath promoted Jimmy Choo products without making it obvious, for example through use of “#ad” that the posts were intended as marketing communications.

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Instagram posts advertising Jimmy Choo products not obviously identifiable as paid for ads – 30 November 2022

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