Alex Woolgar

Senior Associate

Alex advises clients on the protection, use and enhancement of their intellectual property, particularly in contentious, strategic and/or sensitive situations. He also deals with broader commercial disputes involving technical subject matter. 

His experience covers the full range of IP rights: copyright (often in a digital context); trade marks for high-profile brands; design rights; trade secrets; and patents in the pharmaceutical, hi-tech and mechanical sectors. Alex has litigated in the Intellectual Property and Enterprise Court (IPEC), High Court and Court of Appeal; conducted trade mark opposition and cancellation actions in the UK and EU Intellectual Property Offices; and has advised on commercial IP arrangements and deals, including matters involving insolvency, GDPR and data privacy issues. Alex also has significant experience advising on disputes arising from commercial contracts, defamation and economic torts, and advertising regulation. 

Alex often works in multi-jurisdictional and multi-specialist teams to deliver a successful outcome. Through client work he has developed specialist knowledge of a number of sectors, in particular tech/fintech, entertainment, media and advertising, fashion, and consumer/hospitality brands. Alex also has experience of arranging and working under alternative litigation funding arrangements e.g. partial CFAs, third party funding and ATE insurance.

Alex has a particular interest in the intersection of law with disruptive digital technologies and trends (including AI / machine learning, new ways of distributing and consuming content, and the Internet of Things), and how the law intersects with many companies' moves to be more sustainable/ethical. Alex joined Fox Williams in 2018 after spending six years at Magic Circle firms.

Recognitions and memberships

Alex sits on the INTA Internet Committee, and the AIPPI Copyright Standing Committee, and was commended for his contribution to the 2018 AIPPI study question on the registrability of 3D shape marks. He was named a “Rising Star” for trade marks and copyright in Managing IP’s “IP Star” rankings in 2017 and 2018. He was also recognised for his expertise in brand management in the 2019 Legal 500 (UK).

Professional qualifications

  • Admitted as a Solicitor – Republic of Ireland, 2016
  • Admitted as a Solicitor – England and Wales, 2014

Academic qualifications

  • Graduate Diploma in IP Law & Practice, University of Oxford, 2016
  • Graduate Diploma in Law and Legal Practice Course, BPP University, 2011-2012
  • MA Geography, University of Oxford, 2010

Selected publications

  • “Duran some interesting arguments with a View to Reclaim, but Le Bon et al. Come Undone in an Ordinary World: no Rio-version of US copyright” – European Intellectual Property Review, 2018
  • “Passing off under English law: shape and appearance” – Patent Magazine (Japan), 2018
  • “Survival of the Fittest” – CITMA Review, 2017
  • “Copyright Litigation in the UK” – Copyright Litigation Global Guide, 2017
  • “Insomnia, Brexit and the UPC: a fictional scenario” – Managing IP, 2017
  • “UK Patent Litigation in 2016” – Intellectual Property Magazine, 2017
  • “Can they take off Bake Off?” – Intellectual Property Magazine, 2016
  • “Review of the Year: Trade Marks” – Intellectual Property Magazine, 2015

Read more of my articles:

Trade mark problems for leading sports brands