Primark settles over alleged Superdry copy

Primark reaches an out of court settlement with Laundry Athletics, the owner of Superdry.

Laundry Athletics alleged that Primark had copied elements of a Superdry leather jacket, which had been worn by footballer David Beckham.

Laundry Athletics had threatened Primark with legal action in respect of the alleged copying, of key features of the famous jacket.

Primark has agreed to not produce the particular jacket again and agreed a financial settlement with Laundry Athletics. The value of the settlement was not disclosed.

Laundry Athletics’ founding partner Julian Dunkerton said:  ‘We are probably the most copied brand in the UK and these cases are becoming all too frequent. They take up an enormous amount of time and energy to pursue, but they are very necessary and we are determined in protecting our intellectual property. I hope that this sends out a clear signal to other companies who may want to copy our goods that we will protect our IP rights vigorously.’