Commercial

Getting fashion products to customers involves entering into a series of business relationships – all of which require commercial agreements. We have special expertise in advising on supply and agency agreements. Our fashion clients benefit from our advice on concession, shop-in-shop and franchise agreements. We also know the tricks behind conditions of sale.

Our expertise

Our commercial experience covers advising on a variety of commercial and business transactions including:

  • Analysing existing agency, distributorship, supply or franchise agreements and advising on any deficiencies or areas of improvement
  • Negotiating and drafting agreements to formalise or vary the terms of existing agency,
  • distributorship, supply or franchise arrangements
  • Drafting standard terms and conditions of sale and purchase
  • Advising on data protection and privacy requirements
  • Advising on areas of digital commerce

Our recent experience:

  • Advised DKH Retail Limited (owners of the SUPERDRY brand) in preparing and negotiating
  • franchise agreements for a number of Asian markets
  • Prepared agency and distribution agreement for the following territories: Belgium, Germany,
  • Italy, Japan, Luxembourg, Netherlands and South Korea
  • Advising footwear agent on the taking of a new agency for the continental footwear brand
  • Acting for footwear agent on the making of a claim under the Commercial Agents Regulation against a well-known brand.

Steve Sidkin: “He is the leading authority in the UK on Fashion Agency law, so the quality of services is second to none”, and “he is absolutely excellent – he clearly identified options and provided high quality and speedy communication.” Chambers UK