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Lululemon sues Under Armour - what the UK approach would be

Duncan Jones
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Sales of athleisure products are sprinting ahead and fashion and sporting brands are competing with one another to design novel products which allow consumers to be both athletic and fashionable or provide some added benefit to the consumer such as comfort. ...

Concessions - attracting new customers can be a risky business at a time of Brexit uncertainty

Stephen Sidkin
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Q. What links JoJo Maman Bébé, Quiz, and Ted Baker? A. Each of them have been in the news this month with a mention of the brand’s concessions in the story. A retail concession enables a brand to promote its products to the public...

"Guess are at risk if they are found to have contravened the EU rules"- Fashion Law Partner Steve Sidkin quoted in Drapers

Stephen Sidkin
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“If the Commission finds that there has been an infringement of EU competition law, it will be open to the Commission to impose a very substantial fine. In addition, the actions taken by Guess in respect of its distribution agreements may result in...

GDPR: what should HR be doing and how can we help?

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The GDPR will substantially impact fashion companies if they collect, process, or transfer EU individuals’ personal data. There is a lot that fashion companies can be doing to prepare for achieving compliance by May 2018, and in many...

Social Media: How to stop misuse of your brand

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What can go wrong? Social media has huge reach and can create viral memes or other content very quickly. However, with great power comes great responsibility. If social media is not properly monitored or controlled, it is possible to lose control of your...

Social media: how to protect your brand

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Social media is essential to the success of fashion brands. It enables direct contact with customers and the ability to craft a much more personal brand identity. Indeed with the rise of integrated sales on platforms like Facebook, in addition to publicity...

The online channel: round table with UKFT

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Stephen Sidkin, Nigel Miller, Rosie Burbidge and Laura Monro are hosting a round table with UKFT, 16 May 2017, on "The online channel: making it work legally for your brand".  Read more and book here . The contents of this article are...

Agents and distributors: the issues of confidential commercial information and personal data

Stephen Sidkin
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The UK is one of the world’s most advanced digital economies and this is both a strength and a weakness, according to a report on BBC News on 13 February 2017. Are you reading this newsletter comfortably? But who else is reading it? More particularly,...

Employment status in the fashion industry

Duncan Jones
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HMRC is going into a number of fashion businesses seeking to challenge the status of certain individuals ostensibly engaged on a self-employed basis. Arguably this should not be a surprise. Employment status is changing with the rise of the gig economy,...

Slogans in fashion - how to avoid the "I'm sorry I infringed your rights" t-shirt

Duncan Jones
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The latest catwalk season is almost over and the new fashion trend appears to be slogans. Although people have used fashion to project statements for many years, the use of fashion to project political messages and voices of dissatisfaction with...

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